IVECO unveiled to its New Daily and IVECO S-WAY commercial vehicles in a digital event that was live-streamed on IVECO Live Channel, the new broadcast platform dedicated to the world of transport.
The event adopted an innovative format: a 60-minute virtual show produced on a specially designed film set. Customer-centricity was the common thread running through the event’s narrative, which highlighted the New Daily and IVECO S-WAY’s vocation as smart vehicles that take connectivity and sustainability to the next level. It was also represented in the very shape of the circular stage where the entire presentation took place.
The format of the launch event reflected the high innovation content of the new ranges. It highlighted the level of interaction without equal offered through IVECO Driver Pal, turning it into a protagonist. IVECO’s new vocal driver companion participated in the presentations, interacting with the speakers via Amazon Alexa throughout the event.
Thomas Hilse, IVECO Brand President, said: “We wanted a launch event capable of bringing across clearly and in an engaging format the unique strengths of the New Daily and IVECO S-Way. In the very opening moments of the event, we demonstrated how we are revolutionizing the way our customers communicate with our vehicles. We showed how we put them centre-stage when we develop our products and services, with one idea driving us: making their life and work smarter, easier, more enjoyable and much more productive. That is why we invite them to move to the next level with us and go smart!”
After the opening remarks, the presentation of the New Daily started. The effect of a busy square of a large metropolis was created on the stage and images on the LED walls. The New Daily was shown going about its business in this square, while IVECO representatives explained its new features in detail. A performance by urban-style dancers backed by beat-box music brought the show back to the stage for the unveiling of the IVECO S-WAY. The truck appeared on stage, accompanied by lighting special effects. A choreography of luminous bodies, ground projections, light design and video gave a rhythm to the narrative of the vehicle’s presentation, then introduced final part of the show with the closing statements.
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