IVECO S-WAY launch campaign wins two major awards

Ahead of the introduction of the IVECO S-WAY in the new year, the launch campaign has scooped two leading awards. North East Truck and Van takes a look at the video that includes the legendary Queen song ‘Don’t stop me now’ as the soundtrack.

Judged by the Italian Art Directors Club, the campaign was awarded Silver in the Film/Branded Content category – Other Screens sub-category, and Bronze in the Industry Craft/Film Craft category – Sound & Music Sound Effect Feel sub-category at the ADCI 2019 awards.

Capturing the theme “I’m unstoppable”, the video visits drivers at various times and days highlighting the standout comfort of the S-WAY and its features. Moving away from the traditional approach of launch videos the driver and the journeys that are undertaken take centre stage.

Speaking about the award wins Maria Laura Iascone, Head of IVECO Brand Marketing commented “We are very pleased that our film is receiving this important recognition, which we believe is well deserved. This exciting video campaign has made a strong impact, effectively conveying our driver-centric design approach to the new IVECO S-WAY. It succeeded in creating excitement for the arrival of the new vehicle in the markets”.

Discover the latest IVECO range today

The latest IVECO range is available to test drive today at North East Truck and Van. For further information or to book a test drive call 01642 370555 or complete the simple to use online enquiry form. Alternatively, visit a IVECO dealership in Blaydon, Billingham, Carlisle, Hull, Lincoln, Immingham and York.

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